“But if I were highly invested in the business, and I wanted a brand new group of customers, and I was aware that the word ‘gambling’ had connotations to it, I would rebrand them as this new species.” “For me, as someone who studies gambling, it doesn’t make much sense at all,” Fong said. “In the mindset of someone who only likes sports betting and can walk through a casino and not play poker, craps, blackjack, sure, they’re going to have different likes and dislikes than someone who just goes and plays slots in a casino, but they’re still all in the same family,” said Timothy Fong, a professor of psychiatry at UCLA, the co-director of the Gambling Studies Program at the university, and the director of the school’s Addiction Psychiatry Consultation Service. Is this perception in the eye of the beholder? Sports betting is seen more as an entertainment pastime, according to USBets. It’s a younger, wealthier demographic, with a higher disposable income, Blau said of the typical sports bettor, in comparison to a casino player. In a presentation before the Indian Gaming tradeshow in March, gaming consultant Melissa Blau showed a slide which said sports bettors “don’t view sports betting as gambling.” Yet, most people won’t characterize the stock market as gambling. Can the same be said for fantasy sports? Officials often see it as such. Most people would agree that sports betting is a form of gambling, in the sense that all gambling is defined as taking a risk.
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